Best Female-Founded Brands to Shop This Women’s History Month
Women’s History Month is the perfect excuse to celebrate the women innovators, problem-solvers, and founders who are building brands that make everyday life better. From beauty and wellness to fashion and tech, female entrepreneurs continue to reshape industries with thoughtful ideas and products people actually need.
If you’re looking for women-founded brands to support this Women’s History Month, here are a few standout brands creating clever, useful, and genuinely cool products worth adding to your cart.
1. Cozy Clip
If you’ve ever tried leaning back in a traditional claw clip, you already know the problem.
Hard plastic clips dig into your head, snap in your purse, and make it impossible to relax during yoga, pilates, or even a long car ride. After dealing with the same frustrations, entrepreneur Elena DiStefano decided there had to be a better solution.
In 2022, she began prototyping what would eventually become Cozy Clip, the patent-pending, original flexible claw clip.
Unlike traditional rigid clips, Cozy Clip is designed to bend and flex instead of breaking. The soft yet durable structure allows you to lean back comfortably, toss it in your bag without worrying about it breaking, and offers all-day wear without the usual pressure points.
Created by an all-women team in the United States, Cozy Clip offers a modern take on the classic claw clip. It is durable, comfortable, and designed for real life. Think travel, workdays, and everything in between.
By reimagining one of the most common hair accessories, Cozy Clip shows how women-founded innovation can turn a small everyday frustration into a smarter, more comfortable solution.
You can explore the brand and shop the original flexible claw clip, opens in a new tab at Cozy Clip.
2. Tippy Type
We all know the feeling of getting a fresh nail set that’s so cute, yet quickly becomes a nuisance the moment you head back into work (and have to type on the all-too dreaded keyboard).
For Sara, the founder of Tippy Type, this common occurrence annoyed her to the point of invention. After struggling to type with long nail extensions and dealing with awkward hand positions, finger strain, noise, and constant typos, Sara set out to create a better solution rather than give up the manicures she loved.
In 2023, she invented Tippy Type, a patent-pending, long-nail friendly keyboard cover. Tippy Type offers a softer, quieter, and more natural way to type while restoring comfort and ease and maintaining a sleek, minimal design.
By empowering women to feel comfortable in the workplace, and not have to choose between style and functionality, Tippy Type offers the perfect opportunity to support female independence and innovation this Women’s History Month.
You can learn more about the innovation and explore the keyboard cover designed for long nails, opens in a new tab at Tippy Type.
3. Contour Cube
Created by 29-year-old Australian entrepreneur Sarah Forrai, Contour Cube is redefining at-home ice facials with an innovative, reusable ice facial mold designed to soothe, smooth, and refresh the skin while keeping hands warm and dry.
Unlike traditional methods of holding ice to the skin that can be both uncomfortable and messy, Contour Cube offers an accessible, seamless solution. With an adoration for the depuffing, skin-clearing effects of ice facials, yet a disdain for the unevolved, annoying process of them, Sarah developed the first Contour Cube prototype using a 3D printer.
After falling in love with the result, Sarah launched what has become the original ice facial cube and a standout innovation in the global skincare space.
Contour Cube empowers individuals to enhance their natural beauty through simple, effective daily rituals, embodying the spirit of women-founded innovation worth celebrating this Women’s History Month.
To see how this skincare tool is transforming ice facials, visit Contour Cube, opens in a new tab.
4. Welltayl
When founders Ana and Pete noticed their dog Ollie struggling with skin issues, they began searching for clear, science-backed solutions for pet care. What they discovered was surprising. Pet skincare is largely unregulated and often lacks the thoughtful ingredient standards found in human products.
Determined to help Ollie feel better, they partnered with board-certified dermatologists and veterinary researchers to develop Welltayl, a science-driven skincare line designed specifically for pets.
Women’s History Month reminds us to support innovations that promote quality of life, not just for ourselves, but for the companions we share our lives with. Gifting your pet Welltayl this month is one small but impactful way to do exactly that.
If you want to support science-backed pet skincare this Women’s History Month, explore the brand at WelltaylGo to Welltayl.
5. onewith swim
Sometimes it only takes one moment of frustration to spark a better idea. For onewith swim founder Hayley, a breaking point while trying to find the right swimsuit ended up inspiring a completely new approach to swimwear.
After becoming fed up with traditional swimwear, Hayley finally said, “I just want something that fits like my favorite raw-cut underwear.” That simple realization became the starting point for onewith swim.
From there, Hayley began researching and developing silhouettes designed to feel comfortable, flattering, and effortless. Instead of the squeezing, digging, and constant adjusting that often comes with traditional swimwear, onewith swim focuses on pieces that fit smoothly and feel good to wear.
You can explore the brand and discover their innovative swimwear silhouettes at onewith swim, opens in a new tab.
6. Aer Cosmetics
Founder Paige did not set out to reinvent mascara. Her path started in competitive dance, where she built an online presence that introduced her to the beauty community.
While studying at Drexel University and diving deeper into sustainability, she began noticing how wasteful many beauty products could be.
That discovery led to years of research and development. The result was Aer Cosmetics, the brand behind the world’s first dissolving mascara tablet. It offers a more sustainable approach to a staple makeup item while still delivering performance.
It is a great example of how beauty innovation can look both forward and environmentally responsible. Support the legacy with Aer Cosmetics.
To learn more about the dissolving mascara tablet and the brand’s sustainable beauty approach, visit Go to Aer cosmetics co, opens in a new tabAer Cosmetics, opens in a new tab.
Support Female Founders All Year Long
What stands out most about these brands is how each one began with an original idea. Whether it’s a more comfortable claw clip, a keyboard designed for long nails, or a smarter way to approach skincare, swimwear, or beauty, each of these founders turned a simple observation into something genuinely new.
Women’s History Month is a great time to spotlight those ideas and the people behind them. But supporting women-founded businesses shouldn’t be limited to one month on the calendar. The best way to celebrate innovation like this is to keep discovering, sharing, and supporting these brands all year long.
